Thanks UK for the attention around gender and marketing. Today I read an article, Fawcett launches Commission as research reveals widespread concern about gender stereotyping in product marketing, announcing a commission on gender stereotypes in early childhood. It’s purpose is to “gather evidence and promote practical solutions to change childhood and change lives, and explore how gender stereotypes interact with other norms including race and class.”
“New polling by campaigning charity the Fawcett Society has uncovered widespread concern about ‘pink for girls, blue for boys’ advertising by manufacturers and retailers.”
Co-Chair Rt Hon David Lammy says “Unjust stereotypes are massively detrimental to our society. As well as holding back women and girls, they send damaging messages to boys about what it means to be a man – like whether it’s okay to show emotion, or to have an equal role in parenting. Unravelling gender stereotypes is a social justice issue – this is about creating a fairer society where no child is limited just because of their sex, race, disability, or any other characteristic.”
Be sure to check-out Fawcett’s brief clip around smashing gender boxes – link in the article.
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