The other day my son and I were in the snack room at an indoor playground. Seated next to us was a family that appeared to be comprised of mom, dad, and 3 young kids — 2 girls and a boy. One of the girls was wearing a mustard colored dress, purple velvet leggings, sparkly turquoise headband, purple socks with yellow bananas and a wrist full of bracelets. The other little girl was wearing a pink tunic with a fuzzy kitten, floral leggings, and a huge bow in her hair. The boy was wearing plain jeans and a gray sweatshirt. I noticed because the difference in clothing was so stark, it usually is.
Other than pirates, male super hero’s, and bugs this is pretty much all you’ll find in the “boy section” of clothing stores:
Note the different shape (shorter, tighter, bell sleeves) for the “girl section” shirts. There are endless more options not pictured – including tons of empowering messages (“the future is female”) and a huge variety in materials and styles (eg tunics).
This is not normal — this was engineered to make money!
#clothesmatter
#toysmatter too.
Top 5 words used in advertising aimed at girls: magic, hair, fun, sparkle, beautiful
Top 5 words used in advertising for boys: battle, build, blast, control, adventure
#wordsmatter
Thanks for stopping by. Truly, it matters.
~Amanda
whatsaboymom 