“One of the two* most frequently asked questions we get at Princess Awesome is some variation of: “Can you make clothes for boys who love unicorns, butterflies, and sparkles?”
I’ve come to learn now that my 3-month-old baby is almost six, and I’ve added another little boy to the family who is 18 months old: The Limits of the Boys’ Section.
Have you visited the boys’ section in a mainstream retailer lately? Yes, you’ll find plenty of dinosaurs, trucks, superheroes, and sports. You’ll also find A LOT of black, gray, navy blue, gray, brown, and, did we mention – gray? Maybe an accent of red or blue here and there or some neon orange on athletic apparel, but mainly just gray.
And you know what you don’t find anywhere in the boys’ section? Cats. Butterflies. Ice cream cones. Rainbows.
We’ve all heard girls and boys scream with glee at an ice cream party. We know girls and boys who love their cats. We know girls and boys who eagerly identify the monarch and imposter viceroy flying through their garden. We know girls and boys who gaze expectantly at the sky after a storm searching for a rainbow.
These are things all kids love. Why don’t they exist on boys’ clothing?
Well, friends, we think they should, and we’ve heard from enough of you to know that a lot of you do, too.”
“Gender Neutral” is a term often associated with newborns and the color yellow. Let’s challenge that – let’s make it the norm that kids wear clothes that match their interests. Because telling a girl she shouldn’t wear a science themed shirt and telling a boy he shouldn’t wear gentle kittens and yummy cupcakes are equally not ok.
whatsaboymom 